Brand design that makes you unforgettable

Once you have signed a project contract and paid the first invoice you will be asked to complete an onboarding questionnaire that asks key questions about your business foundations, competitors, target audience, and long-term goals. You will also be asked to curate a mood board on Pinterest to share your brand vision. This allows me to see what styles resonate with you as a starting point to work from.

At the heart of the process is the time taken to understand your business - its ethos, goals, target audience, values, problems and messaging - to create a custom brand strategy that can act as a roadmap for every step of your brand’s journey.

A ‘discovery’ call at the start of the project lets us deep dive into every aspect of your business so that we are clear in our direction. We then put together a brand strategy document based on the information you provided in the questionnaire and our meeting to ‘map’ out the design concept directions we will explore.

Once the brand strategy and design direction has been agreed upon we move into the design phase.

This is the fun part where your brand is brought to life through a variety of logos (primary, alternate, icon, submark), custom colour palette, font pairings, patterns, and other relevant brand elements; carefully refined until it is just right.

We build out each brand concept using a variety of mock-ups so you can see exactly how it will feel before you make the final decision. We find this helps clients to ‘test’ a brand before they have to commit!

And finally the most exciting part of the project… Launch Day.

You’ll receive all your design files in print and digital formats along with a custom brand colour palette, font selections and a brand style guideline document on how to use your branding where and when to ensure your brand is looking its best at all times!

We even provide social media launch graphics so you can share your new branding with the world!